Top 5 Fashion Games Performance in the Middle East - Q1 2024

During the first quarter of 2024, the top 5 fashion games in the Middle East on a unified platform exhibited notable trends in downloads, revenue, and active users. Data from Sensor Tower provides insights into the performance of these popular apps.

Left or right: Magic Dress up by Wejoy Jsc, released at the end of February, saw a strong start with weekly downloads peaking at 111K in the week of February 26. However, downloads gradually declined to 76K by the last week of March. Weekly active users showcased a significant rise from 43K in the week of February 19 to over 201K by the end of March.

Hair Tattoo: Barber Shop Game from AI Games FZ experienced steady weekly downloads, maintaining figures around 36K to 39K throughout the quarter. Weekly revenue remained minimal, with occasional peaks reaching $15. Active users remained stable, averaging around 383K towards the end of March.

Project Makeover by Magic Tavern, Inc. showed consistent weekly revenue, ending the quarter at approximately $40K in the last week of March. Downloads saw a declining trend from a high of 59K in January to 19K by the end of March. Active users also decreased from 205K to 189K over the same period.

Hair Salon: Beauty Salon Game by Getsmart LLC had significant growth in weekly downloads, peaking at 46K in the week of March 18. Active users followed a similar trend, rising from 96K in early January to 204K by mid-March.

Makeup ASMR: Makeover Story from Makeup Games for FUN, launched in October 2023, saw its weekly revenue grow steadily, reaching $681 in early March. Weekly downloads fluctuated, peaking at 33K in late January and ending the quarter at 18K. Active users showed impressive growth, starting at 31K and reaching 113K by the end of March.

For more detailed insights and trends, visit Sensor Tower.